Challenge

Entice tourists and locals to Clarke Quay Precinct as a satellite site for all things race-related in celebration of Grand Prix Season Singapore (GPSS) 2022.

Approach

We had imagined GPSS 2022 as an exciting and captivating 10-day festival that would immerse the city in a wide range of motorsport-themed activities throughout the racing season.

As an organiser and curator of GPSS 2022, our team worked diligently to create a lively and festive atmosphere in the Clarke Quay Precinct. We introduced an assortment of thrilling dynamic performances, fashion shows, and fitness programs, all designed to amplify the excitement surrounding the racing season, drive consumer spend, and increase awareness of GPSS among locals and tourists alike.